Don't mess with Texas

Yee haw, we won! Clearly more a mantra than a slogan, "Don't Mess With Texas," grabbed top honors last week in the third annual Advertising Week's Most Popular Advertising Slogan competition, beating Nike's "Just Do It," Burger King's "Have it Your Way" and "Got Milk?" among others.

The campaign, created by Austin-based advertising agency GSD&M 20 years ago, has featured a host of popular Texans in its spots: Lyle Lovett, LeAnn Rimes, Stevie Ray Vaughn, Lance Armstrong, Owen Wilson and even Shamu have urged people to keep Texas clean.
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